About this project
Reactive brand ideas built from the news
Brand News is an AI social media post generator for marketers, agencies and brand teams. It turns current news headlines into six reactive copy ideas, helping brands explore timely social content without starting from a blank page.
The project brings together live news feeds, brand context and AI copywriting. Choose a local market, enter a brand name and select a headline to generate topical brand content inspired by what people are reading now.
Designed for real-time marketing
Newsjacking and reactive marketing depend on relevance, timing and judgement. Brand News is designed as a creative prompt for real-time marketing rather than an automatic publishing tool. Every idea should be reviewed for accuracy, tone, sensitivity and fit before it is used.
The tool currently supports news from New Zealand, Australia, the United Kingdom, Canada and the United States. Headlines are refreshed regularly, while filters help remove categories that may not be suitable for brand communications.
An independent AI marketing experiment
Brand News is an independently built and personally funded experiment by Tau Matenga. It explores how generative AI can help creative and marketing teams move from a live cultural moment to an initial social media concept quickly and responsibly.